Feed Type: manifesto.llmfeed.json — Mission & Values for the Agentic Web
Declare your site's purpose and values for agents and humans alike
MEDIUMbeginnersigned8 min
📅 Created: 6/10/2025
👥 Audience: llm, general-public, organization, visitor
🔌 Feed Types:manifestomissionvalues
⚡ Capabilities:purpose-declarationvalues-communicationtransparency
🤖 LLMFeed:/.well-known/manifesto.llmfeed.json
Feed Type: `manifesto.llmfeed.json`
Purpose
This feed lets any website declare its reason for being — its mission, values, and intentions — in a way that both humans and AI agents can understand.
Think of it as your site's "About Us" but structured for the agentic web.
Why Sites Need a Manifesto
Every website exists for a reason. But that reason isn't always clear to visitors — especially AI agents trying to understand how to interact respectfully.
A manifesto helps by answering:
- ✅ Why does this site exist?
- ✅ What values guide it?
- ✅ Who is it meant to serve?
- ✅ How should agents interact with it?
Real-World Examples
Wikipedia Foundation
json
{
"feed_type": "manifesto",
"metadata": {
"title": "Wikipedia Foundation Manifesto",
"origin": "https://wikipedia.org",
"description": "Free knowledge for everyone, forever"
},
"mission": {
"purpose": "To empower and engage people around the world to collect and develop educational content under a free license or in the public domain",
"vision": "A world in which every single human being can freely share in the sum of all knowledge"
},
"core_values": [
{
"value": "Neutral Point of View",
"description": "All articles must be written from a neutral point of view, representing fairly all significant viewpoints"
},
{
"value": "Free Content",
"description": "All content should be freely usable, shareable, and modifiable"
},
{
"value": "Community-Driven",
"description": "Wikipedia is built by a community of volunteers working collaboratively"
}
],
"intended_audience": ["students", "researchers", "general_public", "educators"],
"how_we_serve": {
"primary_service": "Providing free, reliable, encyclopedic information",
"accessibility": "Available in 300+ languages",
"quality_commitment": "Constantly reviewed and improved by volunteer editors"
}
}Local Bakery
json
{
"feed_type": "manifesto",
"metadata": {
"title": "Sunshine Bakery Mission",
"origin": "https://sunshinebakery.com",
"description": "Fresh bread and community connection since 1987"
},
"mission": {
"purpose": "To bring our community together through fresh, handmade bread and pastries using traditional methods and local ingredients",
"vision": "Every neighborhood deserves a place where people gather, share stories, and enjoy simple pleasures"
},
"core_values": [
{
"value": "Local Community",
"description": "We source from local farms and serve our neighbors"
},
{
"value": "Traditional Craftsmanship",
"description": "Hand-kneaded dough, wood-fired ovens, time-honored recipes"
},
{
"value": "Simple Ingredients",
"description": "Flour, water, salt, yeast — nothing artificial"
}
],
"intended_audience": ["local_residents", "bread_lovers", "families"],
"how_we_serve": {
"primary_service": "Daily fresh bread and pastries",
"community_role": "Gathering place for neighbors",
"commitment": "Open 6 days a week, rain or shine"
}
}Government Agency
json
{
"feed_type": "manifesto",
"metadata": {
"title": "Department of Transportation Manifesto",
"origin": "https://transport.gov",
"description": "Safe, efficient, sustainable transportation for all citizens"
},
"mission": {
"purpose": "To develop and maintain transportation infrastructure that connects communities safely and efficiently",
"vision": "A transportation system that serves every citizen with equity, sustainability, and reliability"
},
"core_values": [
{
"value": "Public Safety",
"description": "Every transportation decision prioritizes the safety of citizens"
},
{
"value": "Equity & Accessibility",
"description": "Transportation options must be available to all, regardless of income or ability"
},
{
"value": "Environmental Stewardship",
"description": "Building sustainable infrastructure for future generations"
}
],
"intended_audience": ["citizens", "commuters", "businesses", "other_agencies"],
"how_we_serve": {
"primary_service": "Planning, building, and maintaining roads, bridges, and transit systems",
"accountability": "Transparent spending of public funds",
"commitment": "Responsive to community needs and federal standards"
}
}Complete Structure
json
{
"feed_type": "manifesto",
"metadata": {
"title": "Organization Manifesto",
"origin": "https://yoursite.com",
"description": "Brief description of your mission",
"created_by": "Organization name or person",
"lang": "en",
"last_updated": "2025-06-10T00:00:00Z"
},
"mission": {
"purpose": "Why your organization/site exists",
"vision": "What world you're working toward (optional)"
},
"core_values": [
{
"value": "Value name",
"description": "What this value means in practice"
}
],
"intended_audience": ["who you serve"],
"how_we_serve": {
"primary_service": "Main way you help your audience",
"approach": "How you do what you do (optional)",
"commitment": "What people can count on from you"
},
"context": {
"founded": "When you started (optional)",
"location": "Where you operate (optional)",
"size": "Scale of your operation (optional)"
},
"agent_guidance": {
"interaction_tone": "respectful",
"preferred_explanation_style": "clear-and-accessible",
"custom_notes": "How agents should approach your content based on your values"
},
"trust": {
"signed_blocks": ["mission", "core_values", "how_we_serve"],
"scope": "partial",
"certifier": "https://trusted-certifier.org",
"public_key_hint": "https://yoursite.com/.well-known/public.pem"
}
}Minimum Structure (Getting Started)
Start simple with just the essentials:
json
{
"feed_type": "manifesto",
"metadata": {
"title": "Our Mission",
"origin": "https://yoursite.com",
"description": "What we're about"
},
"mission": {
"purpose": "Why we exist and what we do"
},
"core_values": [
{
"value": "Main Value",
"description": "What this means to us"
}
],
"intended_audience": ["who we serve"]
}Signature & Certification: Putting Your Reputation on the Line
Why Sign Your Manifesto?
When you sign your manifesto with a cryptographic signature, you're making a public commitment. You're saying: "This is really what we stand for, and we're willing to stake our reputation on it."
Benefits of signing:
- ✅ Builds trust — visitors know the values are authentic
- ✅ Prevents tampering — no one can alter your stated mission
- ✅ Creates accountability — you're publicly committed to these values
- ✅ Enables verification — agents can confirm authenticity
The risk: If you claim values you don't actually follow, the internet will notice.
Consequences of Manifesto Mismatch
Signed manifestos create accountability. If your stated values don't match your actual behavior:
Community Flagging
Users and organizations can flag your manifesto if they observe:
- Values you claim but don't practice
- Misleading mission statements
- Promises you consistently break
json
"flags": [
{
"type": "values_mismatch",
"submitted_by": "Digital Rights Foundation",
"reason": "Claims to prioritize privacy but shares data with 47 partners",
"evidence": "https://privacy-report.org/yoursite-analysis",
"status": "verified"
}
]Agent Behavior Impact
When agents encounter flagged manifestos, they:
- ⚠️ Lower trust levels in stated values
- 🔍 Cross-reference claims with independent sources
- 👤 Prompt users before taking actions based on claimed values
- 📊 Prefer unflagged alternatives when available
Reputation Consequences
- Search rankings may be affected by persistent flags
- Business partnerships may review flagged manifestos
- User trust erodes when promises don't match reality
- Regulatory attention increases for inconsistent claims
Certification: Third-Party Verification
Beyond self-signed manifestos, trusted third parties can certify that your stated values match your actual practices.
Example: B-Corp Certification
json
"trust": {
"signed_blocks": ["mission", "core_values", "how_we_serve"],
"scope": "comprehensive",
"certifier": "https://bcorporation.net",
"certification_details": {
"type": "B-Corporation Certified",
"verified_claims": ["environmental_responsibility", "worker_welfare", "community_benefit"],
"audit_date": "2025-03-15T00:00:00Z",
"next_review": "2026-03-15T00:00:00Z",
"score": "94.2/200"
}
}Certification Benefits
- 🏆 Higher agent trust — certified values carry more weight
- ✅ Verified claims — third-party audits confirm practices match promises
- 🛡️ Protection from false flags — certification provides defense against unfounded accusations
- 📈 Competitive advantage — users prefer verified organizations
Types of Certifiers
- Industry bodies (Fair Trade, B-Corp, ISO standards)
- Government agencies (regulatory compliance verification)
- NGOs (Digital Rights Foundation, Electronic Frontier Foundation)
- Professional auditors (specialized manifesto verification services)
Trust Levels in Practice
| Trust Level | Description | Agent Behavior |
|---|---|---|
| **Unsigned** | Basic manifesto, no verification | Informational only, low trust weight |
| **Self-signed** | Organization commits with signature | Medium trust, cross-reference important claims |
| **Certified** | Third-party verified | High trust, use values for decision-making |
| **Flagged** | Community reports issues | Cautious approach, prompt user for sensitive actions |
Real-World Example: University Manifesto
json
{
"feed_type": "manifesto",
"metadata": {
"title": "State University Educational Mission",
"origin": "https://stateuniversity.edu"
},
"mission": {
"purpose": "To provide accessible, high-quality education that prepares students for meaningful careers and engaged citizenship"
},
"core_values": [
{
"value": "Academic Excellence",
"description": "Rigorous programs taught by expert faculty with strong student outcomes"
},
{
"value": "Affordability & Access",
"description": "Education should not be limited by economic background"
}
],
"trust": {
"signed_blocks": ["mission", "core_values"],
"scope": "partial",
"certifier": "https://accreditation-board.org",
"certification_details": {
"type": "Regional Accreditation",
"verified_claims": ["academic_standards", "financial_transparency", "student_outcomes"],
"accreditation_status": "Fully Accredited",
"expires": "2030-06-01T00:00:00Z"
}
}
}If this university:
- ❌ Raises tuition 300% → Community flags "affordability" claim
- ❌ Has 15% graduation rate → Accreditation at risk
- ✅ Maintains low costs + high outcomes → Certification renewed, high agent trust
Agent Behavior Recommendations
| Scenario | Expected Action |
|---|---|
| Unsigned manifesto | Display mission/values as informational context |
| Signed manifesto | Use values to guide interaction approach with medium trust |
| Certified manifesto | Apply values as strong guidance for decisions |
| Flagged manifesto | Cross-reference claims, prompt user for verification |
| Values conflict with request | Respectfully acknowledge stated values, note any flags |
Why This Matters for Agents
When agents encounter a manifesto, they can:
- ✅ Understand context — why this site exists
- ✅ Respect values — interact in ways aligned with stated principles
- ✅ Set expectations — know what the site is trying to accomplish
- ✅ Communicate better — frame responses based on the organization's mission
Implementation Tips
For Organizations
- Be authentic — write what you actually believe, not what sounds good
- Be specific — "we care about people" is less helpful than "we prioritize student success over profit"
- Be consistent — make sure your manifesto matches what visitors experience
- Keep it current — review annually and update as your mission evolves
For Developers
- Start simple — just mission and values is enough to begin
- Place at standard location —
/.well-known/manifesto.llmfeed.json - Link from main MCP feed — reference in your
mcp.llmfeed.json - Consider signing — builds trust in your stated values
Integration with Other Feeds
mcp.llmfeed.json— main feed can reference manifesto for contextcapabilities.llmfeed.json— API descriptions can reflect stated values- Agent behavior — other feeds can inherit tone/approach from manifesto
Benefits
For Site Owners
- ✅ Clear communication of purpose and values
- ✅ Better agent interactions aligned with your mission
- ✅ Transparency builds trust with visitors
- ✅ Differentiation from similar sites
For Agents
- ✅ Context for how to interact respectfully
- ✅ Understanding of site purpose and audience
- ✅ Guidance for tone and approach
- ✅ Trust signals through verified values
For Users
- ✅ Clear understanding of what a site stands for
- ✅ Confidence that agents respect organizational values
- ✅ Transparency about purpose and intentions
Related Feed Types
mcp.llmfeed.json: Main service declaration (may reference manifesto)prompt.llmfeed.json: Structured prompts (can include values context)- Agent guidance patterns: Behavioral hints that reflect stated values
This simple but powerful feedtype helps create a more human, value-aligned agentic web where sites can clearly communicate their purpose and agents can interact more respectfully and contextually.
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